Canada has long been known as a country of diversity that fosters cultural harmony where immigrants of various origins contribute significantly to the country’s social and economic growth.

Upholding the same belief, BMO Insurance is committed to multicultural marketing efforts that forge alliances with key distributors to service the needs of a diverse market. With this mind, we recognize the Chinese community as the locomotive to this decade’s ethnic growth in Canada. Respectively, we support in-culture marketing to our Chinese advisors to help ensure we respond suitably to the insurance needs of this community.

Powerful facts from 2006 Canadian Census – Chinese population :

• Chinese is among the largest visible minority groups, with a population exceeding 1.22 million
  
• Chinese population clusters in major cities including Toronto, Vancouver, Calgary, Edmonton and Montreal
  
• Chinese continues to be the largest immigrant group for the period
  
• Majority of recent Chinese immigrants are from China, Hong Kong and Taiwan
  
• Over 80% of Chinese claim that they speak their language of origin at home